Project Highlights:

Project Type: Rotary (Centrifugal) Feeder System
Client: Procter & Gamble (P&G)
Industry for Use: Consumer

Description: P&G hired Hoosier Feeder to consult on development of cap for liquid detergent containers

Feed System Components:

  • Reworked existing production equipment

Volume/Rate: 450 parts per minute
Delivery/Turnaround Time: 12 weeks
Delivery Location: Various locations across the U.S.

Results: Provided recommendations that were used in product’s final design; led to contract to retool existing units to accommodate new cap design.

High speed centrifugal (rotary) feeder system for liquid laundry detergent caps.


Procter & Gamble (P&G) approached Hoosier Feeder for its consulting expertise. P&G had designed a new cap to be used on liquid laundry detergent containers with unique characteristics that make it difficult to automate. Several months before the product was available on store shelves, P&G gave Hoosier Feeder prototype cap samples for testing and requested feedback on cap design and ability to automate before the design of the cap mold and production caps.


Hoosier Feeder Company provided several recommendations, some of which P&G applied to its final design. P&G also partnered with Hoosier Feeder to bring this innovative cap to market and retool their existing production equipment to accommodate the new design and all current business. Now, every cap on a bottle of P&G liquid laundry detergent in North America goes through a Hoosier Feeder centrifugal (rotary) feeder system.

At a Glance: Hoosier Feeder

Hoosier Feeder specializes in delivering high-quality and efficient feeding, orienting, and conveying solutions. Offering custom-built vibratory feeder bowls, centrifugal feeder bowls, conveyor systems, and more, we take pride in serving industries worldwide with dependable automation equipment.

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